Fractional Marketing & GTM

I've been the entire marketing department. I've also led enterprise teams.

More than a decade of B2B marketing and go-to-market — product marketing, sales enablement, demand gen, and GTM strategy. Pipeline growth in the triple digits, a marketing team built from one hire to eight, work inside companies doing nine figures in revenue. Most companies land somewhere in between, and we’ll work out where in the first call.

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Every stage of a company has a different marketing problem. I've worked most of them.

Pre-Revenue Companies

Building the first GTM foundation, from scratch

No CRM, no website that explains the business, no pipeline. I build all three from zero. At one B2B startup, the result was more demand than a small team could fulfill.

Scaling A Function Fast

Growing a marketing team from one hire to a real function

First marketing hire, eight-person team in six months, 200% pipeline growth in that same window — then an acquisition.

Inside Larger Companies

Running marketing motions that move real pipeline numbers

As a fractional partner inside an established enterprise software company, I grew marketing-attributed pipeline 61% year over year in 2025.

Three Ways To Work Together

Start with a fixed‑scope diagnosis, bring me in as an advisor, or have me join the team.

The Revenue Chain Teardown

A fixed-scope, two-week diagnostic for B2B companies. I trace your revenue chain, first impression to closed-lost, and hand you the one thing to fix first, ranked, with evidence.

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Fractional advisory

I sit just outside the business. I work directly with one or two people, we meet once or twice a week, and most of the work happens asynchronously. Direction, review and a senior second opinion.

From $5,000 / month · month‑to‑month

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Fractional embedded

Treat me like I’m part of the team. I’m in your meetings and your channels, running the function day to day, and you get as much of me as the work needs.

From $9,000 / month · longer‑term commitment

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Need senior marketing leadership without hiring a full-time CMO?

If your CEO, sales team and product team each tell a different story and no one owns the voice of the customer, I can come in as your fractional CMO, set the plan, and help run it, hands-on or as an embedded leader.

See how I work as a fractional CMO

From a client CEO

Strategy without execution is useless – execution without strategy is aimless.

[…] Kayla was able to come into our business and quickly come up to speed on our business and ICP – not just the basics, but the subtleties that provide all context for differentiated value and positioning. Kayla didn’t just tell us our weak points, she built and executed a plan to close those gaps.

[…] This combination of skills is very rare, and when you find it the business gets better very, very quickly.

Matt MullenCEO · White Cup

The walls need to come down: between marketing, sales, product and customer success.

The best work I’ve done happened when the wall between marketing and sales was down far enough for me to see how deals were won and lost, and adjust in real time, not publish a strategy document and hope someone downstream used it.

Marketing makes bad calls when it sits too far from product, customer success, or whoever hears what customers say when no one from marketing is in the room. My job is to get close enough to all of it to work from what’s actually happening, not from what everyone assumed.

Illustration of a brick wall between marketing and sales on one side and product and customer success on the other, with bricks falling out of the middle.

Tell me the number that's bothering you.

Win rate. Pipeline. A launch that didn't land the way it should have. Book twenty minutes — bring the specific thing, not the general problem.

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