The Revenue Chain Teardown

Your pipeline problem isn't a pipeline problem.

Deals stall in the first call, so you hire a sales consultant to fix the discovery script. Nothing changes — because the real cause was upstream.

Maybe the ads are bringing in people who were never going to buy. Maybe the site never gave anyone a reason to act this quarter instead of next one. Maybe your rep is trying to manufacture urgency from scratch on a thirty-minute call, because nothing before that call built any.

A marketing consultant can't see how the call actually goes. A sales consultant can't see what the ad promised. I trace the whole chain — first impression to closed-lost note — and tell you the one thing to fix first.

Landing Page

Discovery Call

Leak found here

Proposal

Closed / Lost

Built for companies with a real sales motion and a number they already don't like.

This fits if:

You have an established B2B sales motion — reps, a pipeline, a CRM with history in it.
There's a specific metric you already distrust: win rate, stage-one stall rate, Closed No Decision, or CAC payback.
You can pull four quarters of closed-won and closed-lost data, with stage history and loss reasons.
You suspect the problem isn't where everyone on the team has been looking — and you'd rather know for certain than keep guessing.

Run your own math: if a five-point improvement in win rate is worth more than $10,000 to your business over the next year — and for most B2B companies with a real deal size, it is — this is a rounding error against what the leak is already costing you.

Scope

$10,000. Fixed. Two weeks.

When	What	Mode
Day 0	Intake call	Live · 90 min
Days 1–7	Evidence gathering across the whole chain	Async
Days 8–11	Analysis and report	Async
Day 12	Readout — the findings, ranked	Live · 90 min

Two live calls; everything else happens on your schedule. If you decide to move forward on what we find, half of the $10,000 is credited toward that work — see Fractional Marketing & GTM.

Here's what I'll ask you for to run the diagnostic.

Everything below is what I need direct access to before Day 1 — this is the raw material the Teardown gets built from, not paperwork.

Website and top 5 landing pages
Paid media accounts, read-only access
CRM export: last 4 quarters, closed-won and closed-lost, with stage history and loss reasons
5–10 recorded sales calls
Outbound sequences as currently deployed
Pitch deck, one-pagers, battlecards
Marketing-to-sales handoff doc, if one exists

If you can't easily produce the closed-lost data — that's already a finding.

Same schema every time. Ranked. One "fix this first," then everything else below it.

Symptom

The number you already hate — win rate, stage-one stall rate, Closed No Decision, CAC payback.

Position

Where in the chain it actually originates — ad, landing page, discovery call, proposal — not just where it shows up.

Root Cause

The thing underneath it, once the evidence rules out the obvious explanations everyone already tried.

Evidence

What I actually saw — call recordings, CRM stage history, ad copy, page analytics — with receipts, not assumptions.

Fix

The specific move. Not a framework, not "align sales and marketing" — an action you could start this week.

Expected Lift

The honest range, based on your actual volume and deal size — not a promise.

Book the intake call.

Ninety minutes to walk through what you already suspect and what you can produce. I'll tell you honestly if the Teardown is the right shape for it — or if it isn't.

Book a discovery call Or see Fractional Marketing