About

Fifteen years in, still doing the work myself.

I'm Kayla Fargo. I've spent 15 years inside B2B marketing and go-to-market — first climbing the ladder inside operating companies across B2B SaaS and K-12 education technology, then founding Proximity to do the same work fractionally, for a handful of companies at a time.

2013 – 2022

Nine years building B2B SaaS marketing functions from the inside

Before I went fractional, I spent nine years inside operating companies — leading product marketing and commercialization for SMB and mid-market B2B software, running go-to-market strategy and product launches end to end, rebuilding websites and demand generation programs to scale, and at one point leading and reorganizing a ten-person marketing and creative team that hit its targets every year I was there. That stretch spanned clinical research software, library and education software, and professional services — the foundation under everything I do now.

2022 – 2023

First marketing hire at a K-12 ed-tech company

I built a marketing function from nothing, grew it to eight people in six months, and drove 200% pipeline growth to $50M in that same window. Created the company's first Customer Advisory Board, ran an eight-week brand overhaul, then carried the team through acquisition and integration.

2023 – present

Founding Proximity — fractional, several at once

Since 2023 I've run overlapping fractional engagements across enterprise B2B software, K-12 ed-tech SaaS, and a pre-revenue B2B marketplace: growing a marketing-attributed pipeline 61% year over year — to $7.4M in 2025 — inside an established enterprise software company; rebuilding a K-12 ed-tech company's commercialization motion district by district; and building a marketplace's GTM foundation, HubSpot to website to content, from zero.

I've led teams of twenty-plus. I've also been the entire marketing department. Both of those are still true about how I work now — Proximity is fractional, but it isn't hands-off. I'm the strategist and the person actually doing the work, which is exactly how I like it.

What I Believe

The walls need to come down — not just between marketing and sales.

The best work I've done happened when the wall between marketing and sales was down enough for me to actually see how deals were being won and lost, and adjust in real time — not publish a strategy document and hope someone downstream uses it.

That's not only a sales problem, either. Marketing makes bad calls when it doesn't sit close enough to product, to customer success, to whoever actually hears what customers say when no one from marketing is in the room.

I say the specific thing instead of the safe thing, because the specific thing is usually the only version that's actually useful to you.

Outside client work, I'm a mom of two, and I write about the actual, unglamorous mechanics of this job — not the highlight reel — over on LinkedIn, and on TikTok. If you want a sense of how I think before you ever get on a call with me, that's the place to look.

Let's talk about what you're actually dealing with.

Twenty minutes, no pitch deck. Bring the real problem.

Book a discovery call